Optimization and Promotion in the App Store

Optimization and Promotion in the App Store

Modern companies or individuals running a business are constantly promoting their products. Thanks to the ideas of marketing experts, it is possible to sell a product or service, get likes, obtain subscriptions, and much more.

It is essential to apply different ways of promotion and combine them. What does it cost to create a smartphone app when a person installs it on their gadget?

It is a big priority for the application owner because the client can take the opportunity to go to the site every day, at any second, to order a product or service.

How to get a customer’s attention with 100% probability? You need to optimize the application, but it is a complex process that does not always work.

It is much easier to go to a company with ready-made optimization. If you ask respondents where they downloaded what they wanted last time, they will probably tell you about the app store. It’s not surprising.

According to statistics, 80% of users found the program or app they needed just through the App Store. Some of them browse the stores and find what they need. And others use the recommendations of the app site itself.

The concept of “optimization for apps”

The acronym for promotion is spelled ASO. There are factors in App Store Optimization that are out of your control and moments that you can control, test, and improve. For example, feedback from people using your app. But descriptions and other content are under the owner’s control and may impact visibility and rankings.

Some of the factors that are important to optimize are:

  • title;
  • keywords;
  • description.

To better understand what ASO means, compare it to SEO (Search Engine Optimization). External SEO factors are usually links; they are ” guarantees of support” from other developers to your site. In the world of apps, these votes of trust are ratings, reviews, and downloads.

The difference in search engine store algorithms 

Based on practice, promotion experts highlight several important points for the app owner. So, the algorithms according to which the app center acts and designates programs are important, putting them in the ranking. Specific metadata that allows the owner to beat competitors from their niche has a particular impact.

How does promotion happen on “Apple” devices? It’s simple; the store interprets the keywords entered so that over-spam does not occur.

For example, they carefully study the words in the titles and the description themselves. On the other hand, a large number of keys plays a significant role on Android devices.

In this case, over-spam is more than one word per 250 characters. Balance is also essential here, but the number of repetitions is somewhat good.

Key points for the app owner or how to influence rankings

In addition to “keyword” optimization, stores prefer to promote apps with a gradual user reach rather than an abrupt influx.

A factor such as regular app updates affects rankings and download rates, and it is more probable that many interested people in a product will see you.

In some cases, stores may lower conversion rates if you can’t attract people at a glance or, more accurately, your app.

Use bright and meaningful screenshots and icons to stand out from your competitors. And finally, ratings and reviews undoubtedly influence the average user and actively attract attention to the product.

Don’t forget to specify localization, which will attract more TA and increase the desire to use your product.

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